At the time of our introduction, Laura had just inked a contract to build a new home in Round Rock. She was sniffing around at the next steps to get her condo on the market too.
Since her new house wasn’t scheduled to be completed until late February, she still had time. However, as an intelligent homeowner, Laura understood the potential downside of trying to sell during the slower winter cycle.
Laura ran through our Value-Driven Approach, to engineer max value, and her condo sold in the first weekend. Full price offer. Favorable terms. Extended closing date to soften the blow of temporary housing.
Then again, the results came as no surprise.
When we listed it, Laura’s condo was in tip-top shape. Her attention to detail spilled over into the interior of the home. It was the kind of property that we easily could have listed ‘As-Is” but when the client's objective is Maximum ROI, we cannot play the the ‘as-is’ game. At Three Pillars Realty, we believe that it’s often the final five percent that can make all the difference.
The subtle tweaks, the 1% improvements, can mean the difference in thousands of dollars net profit. Laura was of the exact same mind. She did not blink an eye at any of the scientific-staging suggestions that were made prior to professional photos.
Her condo closed in early November and with a brand new home on the horizon, I figured it would be a long time before we worked together again.
Soon after, she emailed to say that she was starting to second-guess the size of the new house. Furthermore, almost five months after signing the contract, they’d yet to start pouring the foundation. The prospects of a February move-in were looking bleak.
She wanted to explore her options and re-open the search.
Since we parted ways, she’d been driving neighborhoods and making notes. Laura, like most of our most committed clients, knows the importance of doing her own due diligence before wasting time shuffling from house to house to house.
The first house we looked at was a bit of a dud. It was a former rental. There was a mountain of deferred maintenance hidden behind what appeared (from the listing photos) to be a pretty attractive interior. We quickly knocked that one off the list and agreed to monitor new listings through the holidays.
About a week later though, Laura emailed again, with a sense of urgency. “When can we get in to see this house?” I pulled up the listing and thought to myself, “Realty, THIS is the one you are so excited about?” It didn’t appear to be anything special and in fact, the complete opposite.
You can see for yourself, above and below. The photos on the left are from the MLS listing. The photos at top right were taken by our photographers, when we sold Laura’s condo less than a month earlier.
Just a slight difference, right?
And as you might expect, that house had been on the market for more than a month. The price had already come down $10,000. Laura agreed that it looked like a bit of a wreck but it just happened to be THE exact floorplan that she had her eye on for two years.
Based on the photos of the listing online, she and I fully expected to walk into a mess. So, you can imagine our surprise when, we opened the door to a completely empty house. The interior was cleaned. The carpets shampooed.
It actually resembled the two-year-old house it was and not the shabby alternate it was being portrayed as online.