Ashley and Clint purchased their home in Georgetown, five years prior, with the thought of inching closer to Clint’s work, in Temple. Not long after moving in though, they made the decision to move their daughter to a private school in central Austin.
Thus, what was supposed to have been a location of convenience quickly turned into a daily burden. Ashley had been making the commute, into central Austin, for close to five years. She was officially worn down.
Otherwise, they loved the home. A beautiful, custom-built two story on a one-acre lot, backing up to the banks of the “Middle Fork” San Gabriel River. With expansive views of ranch land behind the home, you almost felt like you were living in a private hill country resort.
By the time we met, it was already the first week in November. We discussed the possibility of hustling hard to get the house on the market before Thanksgiving. The idea of settling into a new home before the start of the spring semester was appealing. If Ashley and Clint had their way, they would’ve moved yesterday.
That was a possibility. We could throw the listing out there, let it ride through the end of the year, and just “see what happened.” That being said, in our experience, “seeing what happens” is not an approach we ever want our clients to have to 'bank on.'
Initial neighborhood research proved as much. Many active listings had lingered on the market for months. Their owners had “seen what happens” when you fail to follow a proven approach to achieving maximum value.
It’s a predictable storyline. Some real estate agents spend all of their energy pressuring the homeowner into signing a listing agreement on the spot. Every day without a sign in the front yard is a wasted opportunity, right?
At Three Pillars Realty, we don’t buy that line of thinking. Rather, we’re concerned with investing our time to provide our clients with the strategies that guarantee that their homes are ‘best in class.’ The profitability game is often won or lost before the sign hits the front yard.