We write often, highlighting our clients. Sharing their stories and triumphs — the successes enjoyed by way of hard work and a firm buy-in to our proven process. There is the flip side though. There has to be, right? Otherwise there would be no contrast. No yin to the yang. No difference in approach. 

Fortunately, we don’t have to share them often but ... the stories from ‘the other side’ of the coin are equally instructive. 

Let me explain. We guided Blake and Rob through the sale of their beautiful mid-century modern home on Silvermine Drive, in Southwest Austin. You can check out the story here. We listed the house on Thursday and by Sunday night had a multitude of offers on the property, eventually pushing the sale price more than $20,000 higher than we’d anticipated. It was a true representation of what can happen when the owners execute a game plan to perfection.

But that’s not what this story is about. 

About a week before that sale was to close, we got a call out of the blue from a lady. For the sake of this story, let’s call her Carol. Carol was a neighbor. She’d owned her home, a couple streets over, for twenty five years. Carol had plans to move out of state and “start over.” 

Naturally, the sale of her home in Austin would be a precursor to that transition.

She’d been tracking the flurry of activity at Silvermine and wanted to know what type of honey we were using to attract all the bees.

Without divulging the material facts of a sale that had yet to officially reach settlement, we did our best to paint the scene for her. We talked about the lengths that Blake and Rob had gone to, to prepare the home. How we’d focused on a strategic pre-listing marketing plan, which led to buyers literally lining up outside of the house at 10am on Saturday morning, for the first day of showings.

We walked her through the important steps of our approach and how it almost always leads to a superior outcome for our most committed clients.