We declined the offer to take the pocket listing. We shelved the discussion.
We never heard from Carol again.
Oh …. her house eventually made it to the market. It has been for a while now. Listed early summer, at the height of the market. And yet, it lingers. Still. Vacant. Carol has already moved on. We can only imagine how challenging it must be, trying to “start over,” thousands of miles away, with such a huge anchor still hanging around your neck.
We could poke any number of holes in the listing — inflated original list price, poor presentation, improper positioning . . . but the point has been made. Sadly, after multiple price reductions, the house now sits at a price some $70–80,000 less than what Carol told me she was hoping for, back in February.
Here is a side by side comparison between the two homes. Carol’s house (detailed above), as it currently appears on MLS and the house on Silvermine Drive that we sold for a record price earlier this year. Need I ask which house you’d rather pay a premium for?
It boils down to this . . .
Most homeowners hope for a pleasant and profitable home sale experience, but too often, many are not willing to do the required legwork to ensure that “hope” becomes a reality. Hope is not a strategy that anyone can depend on.
The bottom line is that the choices you make about your home sale, how you choose to price your home, how you choose to prepare your home and who you choose to market your home are yours. We suggest that, if maximum profit is a priority of yours … then you do as much research as you can. It’s the willingness to do so, that sets our clients and their results, apart from the results of the average homeowner.
At the end of the day, we simply want what is best for our clients. And we believe that most people appreciate the truth. The truth is, when it comes to you, your family and your financial future, we refuse to cut corners.
We wish everyone agreed. Then again, there are two sides to every coin. It’s just that we don’t believe the outcome of your home sale should be a 50/50 proposition.