Tina and Shane opted for Option #3. Not wanting to unnecessarily sabotage their worthy investment, it made sense to patiently run the final leg of the race. Too often, shortsightedness causes homeowners to slip backward into the pit of Real Estate Greed. This means lost profit. Tina and Shane made a smart move to sidestep that trap.

The result? A New Record for price per square foot sold in the Balcones West neighborhood. And frankly, it wasn’t even close. The sale at Baywood eclipsed the previous “best” by more than 7%. To put that into perspective, we are talking nearly $50,000 in additional gross profit.

Within a week’s time on the market, we had 18 groups through the house, all but ensuring a successful outcome. But that wasn’t all. As is sometimes the case, with our scientifically staged listings, the home itself was not enough for the buyer. Nope, he ended up purchasing an 21 pieces of furniture and home décor, to the tune of an additional $12,500.

A good friend and fellow real estate broker always says, “it’s much easier to polish a Ferrari than it is to rebuild a Pinto.” And without a doubt, 8001 Baywood was the type of listing that any real estate brokerage would be thrilled to represent, as their own.

That said, no matter how premium the machinery, there are aspects of every home that can be fine-tuned, in an effort to maximize the seller’s profit. In fact, there are as many as 14 indicators (depending on the home) that we focus on when diagnosing proper strategy and determining optimal list price.

In this case, the magic number was three. We identified just three things.

Three simple yet important investments. A strategic infusion of no more than about $5,000 that, for the right buyer, could increase the perceived value of the property by tens of thousands. And that’s what happened here.

By following the precise steps and listing protocol of The Value-Driven Approach, our clients know that their home sale will perform “to standard.” Consequently, results like the ones we’ve just detailed have become commonplace for our most committed clients.

Truth is, you cannot control a lot of things – mortgages, market timing, neighborhood inventory and competition. But what you CAN control (often the final 1%) can make all the difference.

At the end of the day, the choice is binary. You can choose to maximize your profit. Or you can choose to sacrifice it. Congrats to Tina & Shane, for making the wise decision. And thank you to our Execution Team, who work tirelessly on behalf of our incredible clients and their families.

When the time comes for you to cash in on your hard work, make sure you partner with a Broker who has a documented approach to help you make wise decisions. Don’t leave thousands of dollars on the table.